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Montblanc Announces Charlotte Casiraghi Because Its Global brand

 

During the Salon International de la Haute Horlogerie, Montblanc announced Charlotte Casiraghi as its global brand ambassador. Charlotte Casiraghi possesses beauty and a distinctive sense of style. Qualities that will be highlighted in Montblanc’s upcoming campaign for its Bohème Collection – elegant and timeless watches, jewellery and writing instruments designed for the self-confident, independent and stylish contemporary Bohème lady.

 

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Montblanc International CEO Jérôme Lambert said: “We are delighted to welcome Charlotte Casiraghi into the Montblanc family. She perfectly represents the Bohème lady of today, with her charming combination of style and substance. Her beauty, allure and charisma are matched by her fascinating personality and her many accomplishments, from sport to business or philanthropy. She displays all the attributes of the contemporary Bohème lady: independent, sophisticated, inspired, talented and pioneering with an uncompromising commitment to perfection in everything she does.”

 

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Global Brand Ambassador Charlotte Casiraghi said of her new role: “I am thrilled to be collaborating with Montblanc, a luxury brand that stands for outstanding European craftsmanship, excellence in design and the finest quality pieces. With its heritage of sophistication, Montblanc excels at creating enduring pieces with a truly distinctive contemporary yet timeless style. The Maison is also committed to the advancement of arts and culture, and has been on many occasions an active supporter of Arts.